Originally Posted by blipit
It is what happens when the marketing department and bean counters get a hold of things.
Scott said the coupe/cabrio is moving "upscale".
That is pure marketing. It is just getting a 4-series badge, nothing is getting moved up scale.
BMW is definitely not the first car company to do this, this has been going on for decades.
They watched what Audi did with the A5 and they are copying
Upscale=we can charge more because the number is higher
It reminds me of when AMD was advertising their CPUs as 3200mhz + when in reality the CPU was running at like 2.66ghz