This is retarded, another excuse to set the prices even higher. It's bad enough the M3 vert is almost 100k with taxes, now a 335 vert will probably fall close behind. I'll stick with getting a 2011 335is and hope that it's dropped enough to be worthy purchase. BMW stop being greedy!!! Stick to your heritage and keep the customer happy or your gonna pull a Honda and mainstream everything to the point customers will be switching.
IE. BMW interior has also been too simple and sucked balls. They're no where close to the Audi/Merc interior styling. Add some of that and then maybe you can charge more and be forgiven.
Just my opinion.