Let us not forget this quote from the M-Power.com interview with Kay Segler July 8, 2010...
"How important is the BMW M3 to BMW ?
As far as BMW M GmbH is concerned it is the core model, the backbone. No other BMW M automobile embodies the values of our brand more consistently. This applies not just to BMW M but to BMW as a whole."
The M3 brand supposedly matters to at least BMW.
If the rumors are true, then is M Division abandoning the values of the brand?
2011 1 Series M Coupe VO M3 vs 1M Comparo Review
2011 M3 E90 DCT ZCP (sold) * 2010 335i Sedan (sold)
2005 M3 Convertible (sold) * 2003 325i Sedan (sold)