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      02-10-2012, 03:25 AM   #20
swamp2
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Quote:
Originally Posted by bimmerjph View Post
Everything costs money, even software.
Yeah, I know, I am in the software business. What I meant, more precisely and in more detail, is that the cost of the physical items in the different engine level cars will be precisely zero. Similarly the cost for BMW to develop the software to increase turbo boost will be miniscule. To be fair a significant amount of testing will need to be done, but that is the only cost. Their profit margin on this options will probably be higher than the margins on most other options.