Originally Posted by JulieDriving
I thought for sure they were going to have to rename it M4 if the 3-series coupe became a 4-series, but M is heading towards becoming it's own sub-brand
, so they could conceivably keep their own numbers.
How could they become their own sub-brand? Their actions in the past year have been the opposite.
BMW have started putting M-badges on every car. The newest being the M-diesels and the F21 M135i.
I can see this becoming a short term money grab. The dilution of the M-brand will eventually bite them in the ass.