Ludwig Willisch has a very extensive background within BMW AG which made him the perfect candidate for the US CEO of BMW North America.
Especially in light of the "electric car" statement which brought about the retirement of Jim O'Donnel which shows that global distributors are not informed of the latest developments right away.
Willisch is also very much the "Father" of the current BMW M5 F10, as the car was conceived whilst he was in charge of M. and then continued under Dr. Kay Segler. He is also the Father of the one of BMW M's most successful and highly profitable projects the BMW X5M and BMW X6M. and of course modern day Turbocharging.
Wilisch took over the reigns of BMW North America last year and brought and installed his key men from BMW AG in communications and marketing
in BMW North America.