Originally Posted by Imola.ZHP
Call me crazy, but the second pic looks like LED headlights, on a f30...
What is wrong with the taillights? f10 and f10 M5 have the same taillights, I'm guessing the same will be for the f30. I'm sure they'll go full LED at LCI. It is what it is, if the taillights keep you from buying a car, then maybe you would be better off looking at other brands...
1) It is wrong. The F30 tailight is a backward step from E90/92. E90/92 (LCI) has the best looking taillight in all generations of the 3 series so far. Besides, the F30 taillights is too similar to F10's. One more minus.
2) the look of taillights is an important part in terms of the look of a Bimmer. A large number of people (no matter they are car-owners or on-lookers) like BMW, not just becos it has a soul but also a sexy body. Even BMW runs adverts & presentation stressing that design is a key factor of their success.