Originally Posted by NutsaboutM3
Frankly, the ///M badge and M division became so popular and successful is because of the M3 legacy. If they segregate M3 into M3 and M4, it will dilute the brand equity and the M will not be the most powerful letter anymore.
You are saying that if they change a "3" into a "4" they are diluting the brand?
Jezus christ people, you are all brainwashed by marketing. Seriously.
Either you believe in "BMW M", and you don't care what name or number they put on a car, as long as it lives up to the M standards.
Or you just want to brag to your friends with your M3 badge.