And I think that is the reason BMW made the 1M and maybe a future M2/2M! So its a little more pocket friendly to the majority of potential customers.
BMW got some peps hooked, including myself going crazy for the car because of the "M". I say we're screwed if the next M3 is a great performer. Till then, I'm content with my E46 and E90 M

Don't want to be the test subjects for BMW on new engine and new technologies.