I am concerned that some are pointing out that aftermarket 335i would be better than M3?
Which makes me long for the days when Gerhard Richter ran the M Division.
Richter was not a man you could argue with he told you straight which is why he did state that if you take an M car from showroom to the aftermarket you no longer have an M car.
An M car builds upon a BMW , everything is reconfigured to suit each individual model, specific model technology is developed to adapt to that model and that includes the M configured electric steering. People I know who have driven the new configuration say it makes the M3/M4 the car that it is. The BMW i8 also gets a further enhancement of this steering to suit this model.
Communication for the driver is important for any BMW but M knows that this must be expanded further with an M model.