I just want to say: I think there's more to it than just moving it upmarket. BMW knows they already damaged its M Heritage with the softer new models. They can't mess up the legacy of the M3, so they decide to make it a "different" car so it can't be directly compared because it's more "upmarket" than a true 3 series. If they were building the best M3 of all time from a driver's standpoint (something that would only receive praise from around here), they wouldn't semi abandon the M3 badge.
However, the car is gorgeous. The rear reminds me of the old 8's
A BMW can be described in one simple, yet true statement, "From the outside you don't understand, from the inside you can't explain." How true is THAT?!