Originally Posted by JasonCSU
Those of you thinking the name is so important and are going to rebadge your cars are what give the term "badge snob" its meaning. Yes, there is heritage, but really only the enthusiasts will know about that. The general public could probably care less about the heritage, or on which specific model of BMW you drive that you desperately want to display with a badge.
Yeah you just said it though, I am an enthusiast and the heritage and history behind that name is important to me. It's personal opinion.
And again your right, the general public wont care, which is sad that BMW is more interested in marketing and its sales numbers then still keeping in touch with its roots and those die hard fans who follow them no matter what.
Either way I'm sure it will be a cracking car, just a shame about the name.