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      12-13-2012, 06:27 PM   #128
Voltigeur
MacroRisk
Australia
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Drives: M3 E92 ED'09 / 335d Sport DD
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Quote:
Originally Posted by bucket328 View Post
Yeah you just said it though, I am an enthusiast and the heritage and history behind that name is important to me. It's personal opinion.
And again your right, the general public wont care, ...
Either way I'm sure it will be a cracking car, just a shame about the name.
Right. It's not about being a "badge snob". I enjoy reading history. I have books about BMW etc - where the M3 (2-door) is an iconic car, this name change marks a break in that line of heritage.

And it's plain cynical: bean counters & marketing types > heritage
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