Originally Posted by ///M3THOD
BMW is following Audi marketing plan with their differentiation/development of the A5 from A4. They can charge more for the more design/aesthetic driven coupe versions.
BMW is not getting rid of the M3, they are rebadging all coupes and convertibles as 4 series, or M4's.
They also now can offer a 4 series, (M4), Gransport which is a design/aesthetic driven, less utilitarian 4 door "coupe", at an inflated price.
The problem is that the original M3 was a coupe. It was the 4-door that was added later on, and the M3 is such an iconic namesake. M4 is just not the same.