Originally Posted by antzcrashing
Yes but people want these luxury features. For 60K people want to show they have a top performing, but also gadget-full car.
I don't think it is that BMW wants to add useless luxury, they are innovating suspension tuning from in the car and providing the buyer what they want - it is all supply and demand. there is only so much demand BMW can drum up for the bare-bones raw street race car.
There is a market for people who do not want all that electronic gadgetry. Porsche is a fine example of that with the GT3 line up.
And Porsche is adding things like adaptive cruise control and KERS all while reducing the weight and keeping the price from blowing sky high. Plus, the price range is comparable to M5s and M6s. BMW is getting lazy and greedy imho.