Originally Posted by Levi
The problem of BMW M is the M3, it is too important concerning the brand image. But I still do not think an "M10" Supercar car would dammage the image, in fact everybody knows the M3 is a great car but is NO 911, R8 or Ferrari. The Problem is that BMW has no stand alone M Car, with 2 seats M platform, M powertrain and M drivetrain.
The only problem with this plan is that M powertrain is dead.