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      07-02-2012, 08:15 PM   #35
r3dbimmer89
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Quote:
Originally Posted by IamLegend View Post
This is beyond ridiculous. The entire BMW line will now consist of the N52 engine, the N55 (which is pretty much N54 from 6 years ago with a minor turbo modification), and the S63 engine, and that's it. All the 1,2,3,4,5,6, and 7 series will use a combination of these 3 engines. What happened to those days of actually DESIGNING special engines for the cars?

BMW, you are getting lazy and you should not take your reputation for granted or you will pay the price. Your PR rep guy (Scott or whoever is leaking the info) is doing an absolutely horrible job at saying things like "it's a heavily reworked version of N55" engine, which is THE engine M3 owners simply HATE as it takes a $500 tune to make it go faster than the S65 straight line. I mean come on, really? Can Germans not think at all? At least say "a brand new inline 6 with a unique turbo design", that at least gives the M3 the "uniqueness" aspect of things which so far it has always kept for every production cycle. This car is the only car where M3 is REUSING core things like engine or steering from the PREVIOUS (yes that's right, it's not like they redesigned N55 for F30) generation.

The most important thing when it comes to the success of consumer products in any category is PERCEPTION. It's very simple. You say its a reworked N55 engine, people will think it IS the N55 engine. You say its an entirely new 6 cylinder even though you stole the design of N55, who will care? Will someone hire a private investigator and prove you wrong? You never ever make people not feel special for owning an M3. That's the key thing.

I really am not one of those people who has said "oh let me get my hands on to this amazing last NA V8 BMW made before it sold out", I adapt and I like change, but these are changes in the WRONG direction.

There is something seriously wrong with the higher management in BMW, probably some Hans who only cares about maximum profit is making the calls without worrying about the meaning of the brand.

And I have one more thing to add. Whoever is the admin to this site is or whoever maintains the m3post <-> BMW relationships (Scott?) please make sure this is a two way street, as in, whatever info comes out is fine, but make sure our feedback is also heard.

Thanks.
Haha your argument makes me smile because there is a lot more to it than what your complaining about. For starters as it has been stated before, all ///M engines are usually based on current BMW engines. E30, E36, E46, etc. Only the E9X was based on the V10 but nonetheless it was a "current" engine. Do you not realize how much $$$$ it takes to develop an entire engine from the ground up. You're talking millions up millions thus, it is not economically feasible for BMW to make an engine for each individual series. If they did that, they would have to charge around $125k for an ///M3 in the US along to stay profitable (Not to mention the rest of the world). Yes we need for BMW to be as profitable as possible to continue paying for the development of some of the world's best vehicles. So there you have it my friend, you only drive an ///M3. If you want pure emotional engine "exclusivity," buy a Ferrari
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