Quote:
Originally Posted by SCOTT26
M is not dead if anything it is thriving and progressing more than before.
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I think you are confusing selling more, with success
they are not always the same.
if Porsche decided to launch a 4 cyl 911
they will sell more, and someone like you, will think that they are successful
but soon enough, the former buyers of the 6cyl won't buy it anymore since it's gone down-market, and they will move on.
the M brand was successful with the real driver as its market audience
now its focus is the people that just want to show off the M badge (china being a key example)
and soon enough you will realize that this is a fickle bunch.
and once they move on to the latest and greatest from another manufacturer
you will find you also lost the sales to the real drivers that used to buy your products
that is what worries me, but I think BMW is too busy rolling in the money to think like this.
there is such a concept as stretching yourself too thin
there used to be 2 or 3 M models
now there are a lot more
and even more M badged cars