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I just can't imagine the M4 pricing being that far out from the last production base pricing of the M3 coupes. The majority of these cars are not necessarily bought by die hard enthusiasts, and when you get into the 80k+ arena pre-options/packages, there are a number of other alternatives to consider.
I always felt the E9x M3 price (sans the silly options/packages as I always order my M cars bare bones) of ~65k was very fair for the performance you were getting over the E46 M3.
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