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Once the car's progress through the final development stages , you will eventually see the final look and color as we get close to final sign off.
All cars are initially Black to allow movement underneath the cover of darkness , stealth-like. Although given Winter testing conditions they have started to paint as white against the backdrop of snow.

A prototype once it leaves the FIZ is tested extensively within private BMW testing grounds in Germany and France for the first few months , before it is seen publically. Of course testing within the FIZ also continues what with the BMW wind kanal and weather condition simulators amongst other simulators and programmes.
All new prototypes , however are trucked to the internal location initially.

The camouflage becomes minimal once we get close to launch and the prototypes are the first test production models which are finished to the same standards as a customer car. However original prototypes still remain to test right towards the end before all prototypes are recycled and crushed , everything you see in scoops has a development life and then it is terminated and that includes first production prototypes.

Cars used in photography and film are , depending on the timescale are early prototypes , and again once film and photography has taken place they are crushed. As again they are the first off the line to enable film and photography to commence well ahead of initial launch. Six months is feasable to shoot , film , edit and mix sound and music and create visuals if required.