Quote:
Originally Posted by BlackLight
if many people use the reviews as a large part of their buying decision, and then end up buying something else, how is that good for BMW?
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Well, I guess 2 things:
(1) Similar (or worse) initial reviews didn't seem to depress things too hard for the E90 so I'm not too worried about how BMW will do from some minor nits in what are, taken together or apart, extremely positive reviews of the new car; and
(2) To use the p-word again, my point was coming from the perspective of car lovers, not BMW. From my perspective, having other great options that have been pushed into greatness by the work BMW does is a good thing. I don't want to shop one car, I want to cross-shop several. Even if one goes M3, it should be because the competition it created will force it to be even better - which, come to think of it, is good for BMW too. I see it as a virtuous cycle where the consumer (me) wins.