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I have to say I have owned a lot of RS and S model Audis in addition to M model BMWs. I don't know what the critics or others think that Audi has a better interior. This interior is beyond beautiful and absolutely blows away any S or RS variant of Audi. The stitching, how it's all positioned for the driver and the the controls are far superior.
BMW is doing a fabulous job with all the interiors these days. That leather trimmed dash with contrast stitching is beautiful. Well done BMW. Most importantly the seats are individual for each model. You could get into a standard Audi A4 and those same seats would be in the RS7. For the money and model range BMW has right now and considering we spend a lot of time inside the cars. Amazing job.
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