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      05-14-2014, 10:41 AM   #16
chiplee
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Drives: 2015 M3
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Quote:
Originally Posted by trinim3 View Post
But isn't that why the 435i with the M sport pckg exists? To my understanding the M4 is supposed to be catered to the niche, to the enthusiasts. The rest of the lineup already caters to everyone else. While I do look at MPGs it's probably the last thing I'd check on my "important to me" list when looking at a car.

Judging by the plethora of M5/M6s sitting on BMW dealerships I'm not sure this is the best strategy for BMW because the enthusiasts will go to another brand who puts them first. And the average consumer won't really feel the need to buy the M version because if you're judging by logic rather than emotion M cars make little sense.
Perhaps. My original order was placed for a 2015 435i Gran Coupe with M-Sport and Nav and M brake upgrade, etc. MSRP got too close to the real M car so I changed the order. Every package, every option, every price point seemed to be precisely engineered to guide me to rationalize the next higher priced choice. All were bang-for-the-buck based decisions, almost as if the lower priced items were just decoy products. Now my M3 is optioned to nearly $75k and the only thing stopping me from going to a pre-owned M5 is practicality and utility. It's all a big consumerism mind game if you ask me.
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