The name doesn't bother me. It's more about the car and owning and driving it. The M3 name will live on, yes it will be a 4 door version but at least you will get a choice if you are chasing a name! There is always the no cost option of having it debased! It could be worse, I know someone who bought a 116d m, got rid of the 116d and has plastered the front grill and rear with M badges! It's a brand, the marketing people are clever in exploiting the M to widen the audience. They are there to make money & profit, it's not a charity. If the outcome is to produce exciting, new models - go for it!
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