Quote:
Originally Posted by davesaddiction
I'm guessing the take-rate for the DCT has gotten higher each successive year, as it's proven to be a good option, faster, etc. I'm sure sales of the early years were affected by bad memories (and reviews) of the SMG.
Think it will be a no-cost option on the new M3/4? The manual is a no-cost option on the M5. Pretty much a given that will be the final time it's offered in that car...
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that's one way to drive down "demand" for manuals, offer DCT and manual at the same price, effectively having manual drivers subsidize DCT development and production retooling cost.
Of course, if DCT consists of most of the orders, then it's the manuals cars that is a cost the BMW to retool and continue refinement and development. There's some type of business analytical numbers behind this. 6MT development costs has likely already been offset by now.