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      02-29-2012, 01:22 PM   #85
M3_WC
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Quote:
Originally Posted by SCOTT26 View Post
That it of course your opinion. But in mainland Europe , M knows that there is a customer base who would not only like Performance from an M but also greater efficiency to offset heavy tax burdern but also all-Wheel-Drive for trips to many winter resorts and weather conditions especially in the Northern parts of Europe. To add all this to a conventional M makes it laden with more weight when customers are looking for less weight.

M Performance is the next best thing - The alternative. And in general interest and first orders, the F11 550d xDrive Touring is leading the pack.
In a way it is a money grab because M has to sustain itself in the long term and if BMW M Performance cars make M more specialised and experimental, then it will be worth it in the end.
It is all Marketing. Thats it...nothing else.
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