Quote:
Originally Posted by SCOTT26
Seems many cannot get their head around that with M4 there is that opportunity to introduce a new icon to BMW M. If you get it right and be original as your philosophy you can conceive a legend and the platitudes that follow. Get it wrong and you have an Audi RS 5.
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Alternately
You could also be ruining an icon that's been 25 years in the making
You can always create a new icon
Buy why ruin what's probably the most noteworthy model in BMWs history?
The (M)arketing folk have gotten too powerful at BMW, and the real drivers/engineers are obviously taking a back seat
This is not an icon
This is a souped up 335, with a higher profit margin than the current generation
Plain and simple
Share as many parts as possible
And stick in the M badge, and charge more
This was tested with the 1m, and now it's coming to fruition in the M4
Oh and you can't really claim any originality, not when BMW is ripping off the idea of the 3/4 series from Audi, after the success (and higher prices charged for the A5)
I guarantee you the design team that made the E30 M3 were not thinking of profit margins, they were making the best possible car
THAT'S what made it an icon