Quote:
Originally Posted by mkoesel
See my reply above to Falafel.
Having said that, I do recall once suggesting that there could be a period of time over which the F80 M3 would outsell the F82 M4.
I don't think it will happen necessarily, but to me the disparity in the numbers when you compare 3 Series and 4 Series sales (where the sedan absolutely obliterates the coupe) to M3 and M4 sales represents lost opportunity on BMW's part. If more 335i buyers were aware of the M3, and more specifically, were aware that it gives up nearly nothing to the 335i (I am talking about the sDrive model here) in terms of practicality and functionality, I suspect they could convert an appreciable number (let's say 15% as a SWAG) of those 335i sales to M3 sales. I don't know how much that would be in absolute terms, but it would be in the thousands of vehicles I'd have to guess. Granted what you really want are conquest sales but failing to upsell obviously represents lost revenue as well.
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I agree with this. BMW completely missed it this time around. The F80 looks fantastic and is a lot closer to the F30 than the E90 M3 ever was to the E90 335i.
With the turbo engine, even the mileage is decent.
We will always wonder how many M3's could have been sold if they had started out with a higher production target. It may be an opportunity forever lost because the average consumer is not waiting months to get an M3. They will buy something else and it may not be BMW.