I can see a marketing guy come to a meeting and say "HEY the S4/RS4 have AWD but our M series don't. We're losing out on market share!!!" and the management go "harumph humm hmph marketing guy has a point" and the engineers going "wtf is wrong with you people" and then next year there being an M3 xDrive.
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Doko ni itemo, hito wa tsunagatte iru...
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