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My 2 cents, the key is going to be in their pricing. If it's priced close to the M3 or the lower priced C63 AMG, then the Volvo is going to be a tough sell unless you're looking for AWD.
They should price themselves more like Acura or Infiniti and less like MB or BMW. That's the issue I've had with Volvos of the past but now that it's Chinese owned, hopefully things will change.
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