Quote:
Originally Posted by blipit
It is what happens when the marketing department and bean counters get a hold of things.
Scott said the coupe/cabrio is moving "upscale".
That is pure marketing. It is just getting a 4-series badge, nothing is getting moved up scale.
BMW is definitely not the first car company to do this, this has been going on for decades.
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They watched what Audi did with the A5 and they are copying
Upscale=we can charge more because the number is higher
It reminds me of when AMD was advertising their CPUs as 3200mhz + when in reality the CPU was running at like 2.66ghz