View Single Post
      02-29-2012, 09:16 AM   #72
JulieDriving
Female driving enthusiast :P
76
Rep
2,308
Posts

Drives: Bimmer
Join Date: Nov 2009
Location: Ontario, Canada

iTrader: (0)

Garage List
Quote:
Originally Posted by M3_WC View Post
How could they become their own sub-brand? Their actions in the past year have been the opposite.

BMW have started putting M-badges on every car. The newest being the M-diesels and the F21 M135i.

I can see this becoming a short term money grab. The dilution of the M-brand will eventually bite them in the ass.
Their own brand thing comes from SCOTT26, the BMW insider on the boards.

I wrote several posts expressing my dislike of the ///M badge being put in a lot more places. But they're going to go ahead with it anyway. And "people in the know" keep saying the "real" M cars will continue to stand out, and that these "halfway" M cars will be deserving of some distinction. Ok, I will wait and see.
__________________
2013 M3 coupe (Azurite Black, Black, Piano Black)
+ miata nut (2 miatas) + Mk6 GTI 5-door hatch (our mini-SUV )
Appreciate 0