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Why pretend to be a shittier version of Audi, when BMW had their own proper identity and that's what made them successful? Why would you buy a BMW when Audi does it originally better and they offer the exact same class' superior product? Van Meel is a moron.
They are simply copying everything about the VAG group's strategy with zero redemption.
Porsche is the perfect example of selling out yet still having a saving grace. They're a SUV automaker now that also has a niche lineup of amazing sports cars that made them successful in the first place. BMW fails to offer that whatsoever. They rehash engines and technology from the previous generation, put some lipstick on it, and pump it out as their best offering. Fuck that shit. If you're going to make M'd out grocery getters everywhere in your portfolio, at least give us a few thrilling, true sports car models ala Porsche's GT-series.
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'16 M3 | '23 718 Spyder
Past: E92 M3, F87 M2, E39 M5, etc |