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      09-17-2012, 10:11 AM   #253
FogCityM3
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Drives: M3 (E90) & Porsche GT3 RS
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Well put. The fact that they will be using the M-badge on all "sport" models going forward is a corroborating indicator that BMW is in "M Monetization mode", ie harvesting the cash flow from actual M cars and the M badge/brand. The prior regime of "there will never be a FI M-Car, because that is cheating" is gone and BMW corporate is calling the shots management wise (who runs the M division) and product wise. No one bothers to think about what are the implications of the M division losing their autonomy...but every action BMW has taken thus far is totally consistent with Corporate calling the shots and emphasizing 1) market share expansion; 2) profit maximization per vehicle.


Quote:
Originally Posted by Uli_HH View Post
The main reason because the decision was made for this engine are to get more (as much as possible!) profit out of every sold M3/M4. This firstly ruled out the great and unique but expensive to produce S65 ... not its low mpg rates. Thats the real truth !!! The rest is great BMW marketing !

And also according to all infos from inside the M-GmbH the N55 derivate engine was only chosen because off cost reasons and also its an fact that there exists also an better (turbo)alternative - prefered from most M-GmbH members and technicans ... an V6 BiTurbo derivate from the S63Tü - but the BMW AG ordered the M-GmbH to go with the cheaper and not with the better engine to increase the cars profitability further. Its quoted that the real difference between both turbo engines was below 1.000 Euro per unit. But BMW (the AG) decided that its better to increase the debit over this Euros and the cheaper but (slightly?) inferior engine is enough to make the new F8x better than its predecessors. But in my opinion this is the wrong decision because the M-Spirt is worth more than € 1.000 per car ... just for the future of the brand.

Its hard to know that the M3/M4 would have been an even better car as it will be ... only if the M-Spirit fraction (M-GmbH) had won over the cost reduction and profit maximization fraction (BMW AG) !!!

Greets Uli_HH
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