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      03-13-2012, 10:57 AM   #65
aajami
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Drives: Space Gray '09 E92 M3
Join Date: Dec 2008
Location: Manhattan Beach, CA

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Quote:
Originally Posted by mkoesel View Post
Oh? So the presence of the 335is suddenly made the E92 M3 less attainable?

It's just a badge guys, not an entirely new car.
I read a lot of people bickering about what the badge will say (and I've certainly added my voice to those calls in the past), but no one seems to mind the real, physical implication of all of this: the inevitable increase in price that the F32 and F82 will get over the F30 and F80. One of the primary motivating factors for BMW to split up the 3-series into two separate models is to insert a little market segmentation into the mix. It's not the introduction of the M Performance models that make the M4 less attainable -- it's the introduction of what is intended to be perceived as an upmarket model. After all, everyone knows that 4 is more than 3, right? The M Performance models simply become the consolation prize for those that could have made their finances work for a previous generation M car, but now have to settle for something they can afford given that the market segment they used to be in has moved up a notch or two.
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'09 E92 M3: Space Gray, Black, Carbon Leather | ZTP 2MK ZPP 2MT 6FL | link 1 / link 2
Mods: M Performance exhaust | ZCP retrofit | Euro airbox | GTS DCT flash | JPN 240 ECU flash | Euro LCI taillights | CRT lip | OEM alarm retrofit | Space Gray bumper plugs | BMW Performance: Mk. II spoiler / Mk. II non-electronic steering wheel / mirror caps / front grilles / side gills / intake louvers / emblem
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