Quote:
Originally Posted by eatrach73
I don't like that either, but they are doing it for marketing purposes. They figured the average Joe is not going to afford an //M car, why not slap //M badges on their non //M models and call it a day.
//M badges= more $$$.
However, a person must admit that BMW will upgrades few components here and there. Take for example The E46 ZHP model. Cams have been upgraded, suspension components, shifter, SW, etc...
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Yes, it seems like these new M Performance models are turning out to have something special, and deserve some kind of recognition for that. At this point, I still think they shouldn't have given it the ///M name, but that ship has sailed. Hasn't Mercedes already diluted the AMG name the same way? And yet, at least where I live, the real enthusiasts still know and strive for the real AMGs.
I think it will depend how the full-fledged M cars and these cars turn out to be... And their "relative" exclusivity. If they're really good and the ///M badge is not *everywhere*... they could still find that balance...