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IMO the S55 is all about performance. It ain't pretty, exotic or nice sounding but it will likely kick butt. It does seem to be a patch work of existing technologies and parts to a large extent. Does it matter? Not for the driving experience but it does play a role in owner satisfaction just as owning a Swiss hand made mechanical watch gives more satisfaction than a $20 target watch that out performs the Swiss watch in all categories.
BMW gave us Swiss watches for Target price for a while, that period has now come to an end. We still get the performance but not the soft values of uniqueness and specialness.
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