View Single Post
      08-11-2011, 09:34 PM   #119
kmarei
Major General
kmarei's Avatar
Egypt
685
Rep
6,844
Posts

Drives: 2018 Audi RS5 coupe
Join Date: Jul 2008
Location: Reston, VA

iTrader: (34)

Garage List
2018 Audi RS5  [0.00]
Quote:
Originally Posted by blipit View Post
It is what happens when the marketing department and bean counters get a hold of things.

Scott said the coupe/cabrio is moving "upscale".

That is pure marketing. It is just getting a 4-series badge, nothing is getting moved up scale.

BMW is definitely not the first car company to do this, this has been going on for decades.
They watched what Audi did with the A5 and they are copying

Upscale=we can charge more because the number is higher
It reminds me of when AMD was advertising their CPUs as 3200mhz + when in reality the CPU was running at like 2.66ghz
__________________
Appreciate 0