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      05-06-2013, 07:16 PM   #93
Kayani_1
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Drives: BMW E92/E60
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+1

Now don't get me wrong I am OK with a 4 cyl turbo engine as long as it sounds great, revs high and has silky smooth delivery. After all it should be an improvement over what you previously had not step backwards.

However, my personal driving experience with the BMW 4 cyl turbo engine has not been pleasant in F30 328i. It doe not evoke emotions like the I6 or V8 or V10. In other words it sounds like garbage and does not rev very high and delivery is not as silky smooth as the previously replaced smaller inline-6. If you are a luxury performance car company at least bring a bit more exciting I4 turbo engine so people would like it and not feel like it is down grade. Ditto goes with the garbage electric steering and stumbling bumbling stop and go.

Quote:
Originally Posted by kmarei View Post
I think you are confusing selling more, with success
they are not always the same.

if Porsche decided to launch a 4 cyl 911
they will sell more, and someone like you, will think that they are successful
but soon enough, the former buyers of the 6cyl won't buy it anymore since it's gone down-market, and they will move on.

the M brand was successful with the real driver as its market audience
now its focus is the people that just want to show off the M badge (china being a key example)
and soon enough you will realize that this is a fickle bunch.
and once they move on to the latest and greatest from another manufacturer
you will find you also lost the sales to the real drivers that used to buy your products

that is what worries me, but I think BMW is too busy rolling in the money to think like this.

there is such a concept as stretching yourself too thin
there used to be 2 or 3 M models
now there are a lot more
and even more M badged cars
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Last edited by Kayani_1; 05-06-2013 at 07:28 PM..
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