Official coverage of the new M3/M4 launch party in Taiwan

[Prissy]

Originally Posted by luvthestck

Why does every manufacturer need some skinny chick dancing around their car during the presentation.Seriously,For once just show your car.IMO its just stupid.I would rather them have a M3 split in half showing the details of the construction ...explaining the technology etc that went behind the car than those clueless girls dancing .

It's an Asian culture thing, for electronic, automobile, anything, and anything anything business related , there's always women. good to be Asian

[IEDEI]

Originally Posted by ///M5Bruno

Did I wake up in 1995? What is happening? My Prius has 18" factory wheels. I am dumbfounded by this. They should offer a 19" and 20" wheels period. It's embarrassing. My 1990 4-Runner had less rubber than these cars.

Lol at the Prius owner talking about wheels on a performance car

[nonagon]

Originally Posted by IEDEI

Lol at the Prius owner talking about wheels on a performance car

Not to mention there is a 19" option.

[Blindside_137]

Originally Posted by ///M5Bruno

Did I wake up in 1995? What is happening? My Prius has 18" factory wheels. I am dumbfounded by this. They should offer a 19" and 20" wheels period. It's embarrassing. My 1990 4-Runner had less rubber than these cars.

not to mention they look hideous, the 18" 219M's on the E92 were very nice.

These are a joke IMO

[ManCityFan]

18s make m3 sad.

[jonasaurus]

Admittedly the 18s on the F80 do appear a tad small (compared to the E90 with 219Ms or 260Ms) but with a drop may be alright, hard to tell until we see on the street pics.

Nice pics thanks for sharing! Who was responsible for selecting the dancers!

[dmboone25]

My guess is that the wheel gap is more to blame than the size of the 18s - which is what is probably making them "look" small. The M235 suffers from this as well - at least in my opinion.

19 and a slight drop would probably cure the ills for most who don't like the setup in the pics.

[S65B40]

Originally Posted by luvthestck

Why does every manufacturer need some skinny chick dancing around their car during the presentation.Seriously,For once just show your car.IMO its just stupid.I would rather them have a M3 split in half showing the details of the construction ...explaining the technology etc that went behind the car than those clueless girls dancing .

They actually went through all that (1 full hour) before revealing the cars.

[Kauro]

Thanks for the coverage!

Im sure half the m3/m4 owners will swap out the wheels and suspension.

[Haywood]

Originally Posted by luvthestck

Why does every manufacturer need some skinny chick dancing around their car during the presentation.Seriously,For once just show your car.IMO its just stupid.I would rather them have a M3 split in half showing the details of the construction ...explaining the technology etc that went behind the car than those clueless girls dancing .

...Says no other guy on the forum.

[JunkStory]

Congrats to the marketing agency, they successfully made the cars look cheap.

This is an M event. Having half naked chicks dancing around for an hour might work for riced out civics at car shows to attract hormone raging teenagers.

[ska///235i]

Whats this a rave party with 18" wheels

[Law]

Originally Posted by JunkStory

Congrats to the marketing agency, they successfully made the cars look cheap.

This is an M event. Having half naked chicks dancing around for an hour might work for riced out civics at car shows to attract hormone raging teenagers.

Clearly your ethnocentric values of marketing are not universal across the world.
As mentioned a few posts above, East Asian culture uses women for entertainment & to project the image of trendiness, youthfulness, desirability in products & services. Thus, for starters, they are more objectified in Asia vs. in Europe or North America. Of course such objectification is less politically correct on a professional level in the West, but in Asia, this is how it is & the usage of women in this way is highly prevalent and socially accepted as the norm.

Have you been to Taiwan, or anywhere in East Asia for that matter? Electronics/games shows, car shows, bars/clubs, trendy restaurants, shopping malls/fashion, and all sorts of venues use similar methods of having young ladies promote by dancing/posing/catwalking to garner coverage/attention and project a desirable image. Contrary to your ethnocentric assumptions, it actually works and that's why it continues to happen.

That is the culture in Asia.

BMW understands that adapting its strategies to local/regional culture is important in marketing its products successfully and in this case, appropriately hosts an event in such a manner.
Different strategies are used for different markets. In this case, "half naked chicks dancing around" works in Taiwan; whether or not a Westerner from North America or Europe agrees with this or sees this in positive light is irrelevant as a business case.

[ake]

Originally Posted by Law

Clearly your ethnocentric values of marketing are not universal across the world.
As mentioned a few posts above, East Asian culture uses women to project the image of trendiness, youthfulness, desirability in products & services.

Have you been to Taiwan, or anywhere in East Asia for that matter? Electronics/games shows, car shows, bars/clubs, trendy restaurants, shopping malls/fashion, and all sorts of venues use similar methods of having young ladies promote by dancing/posing/catwalking to garner coverage/attention and project a desirable image. Contrary to your ethnocentric assumptions, it actually works and that's why it continues to happen.

That is the culture in Asia.

BMW understands that adapting its strategies to local/regional culture is important in marketing its products successfully and in this case, appropriately hosts an event in such a manner.
Different strategies are used for different markets. In this case, "half naked chicks dancing around" works in Taiwan; whether or not a Westerner from North America or Europe agrees with this or sees this in positive light is irrelevant as a business case.

I was going to post about the same... I feel sorry for people that project that their view of the world is the only correct one and other countries should not have different culture/habits.

I am generally interested in how different countries lead to different sales strategies and how multi-national companies are able to adapt to various markets with the same product. Still, I try to never judge on it...

[AJM4]

Loving the red interior is that individual or is that just shakir

[stylinexpat]

Originally Posted by ManCityFan

18s make m3 sad.

For just over $160K USD it should come with some nice wheels.

[positiveions]

[Beedub]

mehhh don't see what the fuss is about .. the wheels look good, much better on the sedan however

[pkimM3r]

Originally Posted by ake

I was going to post about the same... I feel sorry for people that project that their view of the world is the only correct one and other countries should not have different culture/habits.

I am generally interested in how different countries lead to different sales strategies and how multi-national companies are able to adapt to various markets with the same product. Still, I try to never judge on it...

koreans tend to drink heavily before signing multi billion dollar deals...that's how we roll

[S65B40]

Originally Posted by AJM4

Loving the red interior is that individual or is that just shakir

That's just the regular sakhir orange interior which looked absolutely gorgeous in person!

[Denk]

I like the 18's, more purposeful and less bling than the 19's. I like the 19's too, more bling and less purposeful than the 18's.

[04RC51]

Originally Posted by jonasaurus

Who was responsible for selecting the dancers!

Don't know but he should be unemployed now.

Those 18s look absolutely hideous IMHO but obviously some people like them so to each their own I suppose.