New BMW M Commercial

Jason · 06-12-2017, 11:16 AM

BIMMERPOST NEWS

Latest M Commercial - Too Uncomfortable: Mothers in Misery

42
COMMENTS

New BMW M ad - "Too Uncomfortable"

See the others in this line of ads:
Too Sensitive: Dribble Forbidden
Too Low: Beach View
Dad Gone Wild

Eddien123 · 06-12-2017, 11:39 AM

"Too uncomfortable"

*new m5 comes exclusively with automatic and adaptive suspension

IB M · 06-12-2017, 11:40 AM

Love it, and love the ad series ........

still waiting for the attractive mom's gone wild ad.

tommytexter · 06-12-2017, 11:42 AM

Quote:

Originally Posted by IB M

Love it, and love the ad series ........

still waiting for the attractive mom's gone wild ad.

U mean, DAD gone wild?

Germanauto · 06-12-2017, 12:03 PM

This whole ad campaign is stupid.

Aaaaaaaaa · 06-12-2017, 12:19 PM

How about "Too 1%"? 20-30 yo attractive male with attractive pregnant wife with 5 series, bike, M4GTS all wrapped in a multi million dollar home?

jpdchicago · 06-12-2017, 12:22 PM

Best of the whole ad campaign so far. Love it!
I have never seen those ads on TV. May be I do not watch enough TV and spend too much time in the M4...

Law · 06-12-2017, 12:23 PM

At a time when M-cars are more "comfortable" than they've ever been with iDrive, heated front seats, Harman Kardon audio, and 10+way [power] adjustable memory seating equipped as standard, even vaguely implying that current M-cars are too "uncomfortable" or "hardcore" is just tasteless.

BMW has a sense of humor, but the "TOO _____" campaign isn't that.

jpdchicago · 06-12-2017, 12:25 PM

Quote:

Originally Posted by Law

At a time when M-cars are more "comfortable" than they've ever been with iDrive, heated front seats, Harman Kardon audio, and 10+way [power] adjustable memory seating equipped as standard, even vaguely implying that current M-cars are too "uncomfortable" or "hardcore" is just tasteless.

BMW has a sense of humor, but the "TOO _____" campaign isn't that.

It is a GTS. Beleive me, your mother or mother in law would not be comfortable in it!

Nomana · 06-12-2017, 12:26 PM

I love this one hahaha

ASAP · 06-12-2017, 12:30 PM

Quote:

Originally Posted by Germanauto

This whole ad campaign is stupid.

anyone remember the ultimate driving machine? no? neither do I... must have been a long time ago

ssuene93 · 06-12-2017, 12:30 PM

Very nice ad. Love it.

Law · 06-12-2017, 12:33 PM

Quote:

Originally Posted by jpdchicago

It is a GTS. Beleive me, your mother or mother in law would not be comfortable in it!

No doubt, but you're misinterpreting the message.

The GTS is already sold out. They're not advertising the GTS here.

The ad is trying to allude that the entire M-car lineup is "too comfortable" through the halo effect that is the GTS.

jpdchicago · 06-12-2017, 12:37 PM

Quote:

Originally Posted by Law

No doubt, but you're misinterpreting the message.

The GTS is already sold out. They're not advertising the GTS here.

The ad is trying to allude that the entire M-car lineup is "too comfortable" through the halo effect that is the GTS.

You can still buy the GTS.
At last count, 28 new ones on sale on Cars.com. Going fast though. They had 54 of them 3 weeks ago...
I do agree with you though, about the fact that the ad is about the whole linup and not just the GTS...

Alpine300zhp · 06-12-2017, 12:45 PM

Quote:

Originally Posted by jpdchicago

Quote:

Originally Posted by Law

At a time when M-cars are more "comfortable" than they've ever been with iDrive, heated front seats, Harman Kardon audio, and 10+way [power] adjustable memory seating equipped as standard, even vaguely implying that current M-cars are too "uncomfortable" or "hardcore" is just tasteless.

BMW has a sense of humor, but the "TOO _____" campaign isn't that.

It is a GTS. Beleive me, your mother or mother in law would not be comfortable in it!

Yeah and we all know that, in real life, he would have picked Mom up in the 5 that is sitting in the garage.

Law · 06-12-2017, 12:48 PM

Quote:

Originally Posted by jpdchicago

You can still buy the GTS.
At last count, 28 new ones on sale on Cars.com. Going fast though. They had 54 of them 3 weeks ago...
I do agree with you though, about the fact that the ad is about the whole linup and not just the GTS...

Wow. I was under the impression that they sold out already.
I stand corrected on that.
I guess technically it's "out of production" and not "sold out".

I remember some brand new Frozen & Lime Rock Park Edition E92 M3s sat for a while even after the F8x came out.
Some dealers wait patiently for that one guy to pay the asking price.

Wolf · 06-12-2017, 12:56 PM

So if you watch the first video for this campaign, we are still expecting 8 more videos, right?

Too edgy
Too wicked
Too loud
Too powerful
Too complicated
Too wide
Too slanted
Too bold

mike@x-ph.com · 06-12-2017, 01:13 PM

lee_fr200 · 06-12-2017, 01:27 PM

Quote:

Originally Posted by Alpine300zhp

Yeah and we all know that, in real life, he would have picked Mom up in the 5 that is sitting in the garage.

Depends how much he hates her lol

MSCD · 06-12-2017, 01:37 PM

^ I think this is the whole point! Busting her chops! Very funny. My mother in law would hate the ride and speed - if only I was in the market for one

Captain Unknown GT4 · 06-12-2017, 01:46 PM

Haha, how could BMW get the wrong laptime when to marketing the M4 GTS beats me😂 This Is live right now. Oh well did pop them a email, would like some special treats for this one.

swagon · 06-12-2017, 01:59 PM

Quote:

Originally Posted by IB M

still waiting for the attractive mom's gone wild ad.

Just go to reddit.

06-12-2017, 11:16 AM	#1
Jason Administrator 40796 Rep 21,240 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	New BMW M Commercial - Too Uncomfortable: Mothers in Misery BIMMERPOST NEWS Latest M Commercial - Too Uncomfortable: Mothers in Misery 42 COMMENTS Tweet New BMW M ad - "Too Uncomfortable" See the others in this line of ads: Too Sensitive: Dribble Forbidden Too Low: Beach View Dad Gone Wild __________________ Check on the Latest BMW News Become a fan of Bimmerpost Facebook Follow us on Bimmerpost Twitter Subscribe to Bimmerpost Youtube Channel
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06-12-2017, 11:39 AM	#2
Eddien123 Colonel 1849 Rep 2,553 Posts Drives: F30 335 6MT Join Date: May 2013 Location: New Jersey iTrader: (0)	"Too uncomfortable" *new m5 comes exclusively with automatic and adaptive suspension
	Appreciate 4 Law6381.00 JTO245274.50 yousefnjr6157.50 StephGOD218.50 Quote

06-12-2017, 11:40 AM	#3
IB M Brigadier General 2782 Rep 4,249 Posts Drives: 2017 M3 MG/SO ZCP DCT Join Date: Dec 2012 Location: North Carolina iTrader: (1) Garage List 2017 BMW M3 [8.50] 2013 BMW M3 [10.00]	Love it, and love the ad series ........ still waiting for the attractive mom's gone wild ad.
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06-12-2017, 12:03 PM	#5
Germanauto Major General 9701 Rep 6,084 Posts Drives: Alfa Romeo Giulia, Rosso Join Date: Jul 2016 Location: LA iTrader: (0)	This whole ad campaign is stupid.
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06-12-2017, 12:19 PM	#6
Aaaaaaaaa Banned 7559 Rep 5,056 Posts Drives: The other M3 Join Date: Oct 2014 Location: So Cal iTrader: (0)	How about "Too 1%"? 20-30 yo attractive male with attractive pregnant wife with 5 series, bike, M4GTS all wrapped in a multi million dollar home?
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06-12-2017, 12:22 PM	#7
jpdchicago Major 1359 Rep 1,394 Posts Drives: M4 CSL, X3MC Join Date: Feb 2016 Location: Chicago area iTrader: (0)	Best of the whole ad campaign so far. Love it! I have never seen those ads on TV. May be I do not watch enough TV and spend too much time in the M4...
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06-12-2017, 12:23 PM	#8
Law Global Moderator 6381 Rep 2,309 Posts Drives: E90 M3 6MT Join Date: Jan 2009 Location: USA iTrader: (1) Garage List 2011.5 BMW M3 [10.00] 2004 BMW M3 [10.00]	At a time when M-cars are more "comfortable" than they've ever been with iDrive, heated front seats, Harman Kardon audio, and 10+way [power] adjustable memory seating equipped as standard, even vaguely implying that current M-cars are too "uncomfortable" or "hardcore" is just tasteless. BMW has a sense of humor, but the "TOO _____" campaign isn't that. __________________ 2011.5 E90 ///M3 \| 6-Speed Manual \| Slicktop \| Jerez Black \| Fox Red E9x M3 Press/Media Archives Thread \| S65-based Racing Engines Thread
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06-12-2017, 12:26 PM	#10
Nomana Lieutenant Colonel 1466 Rep 1,637 Posts Drives: BMW Join Date: Sep 2014 Location: SN iTrader: (0)	I love this one hahaha
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06-12-2017, 12:30 PM	#12
ssuene93 Major 696 Rep 1,384 Posts Drives: '16 F80 Join Date: May 2008 Location: SoCal iTrader: (0)	Very nice ad. Love it. __________________ His: 2016 F80 M3 \| SO/Full SO \| ZCP \| 6MT (ED June 2016) Her: 2016 F36 428GC \| Carbon Black/Coral Red \| ZMP (ED June 2016) 2013 F30 328i - Retired 2009 E93 335i (ED June 2009) - Retired 2008 E60 535i (ED March 2008) - Retired
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06-12-2017, 01:13 PM	#18
mike@x-ph.com BimmerPost Supporting Vendor 24171 Rep 190,750 Posts Drives: 07-335/12-328/18-M4/21-M4CP Join Date: Sep 2013 Location: Las Vegas iTrader: (23)	__________________ Check out our current sale by clicking on this link! https://x-ph.com/sale/ Phone number 702-494-9435
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06-12-2017, 01:37 PM	#20
MSCD Brigadier General 3185 Rep 4,031 Posts Drives: 328i Convertible Join Date: Feb 2016 Location: PA iTrader: (0) Garage List 2015 BMW 328i F31 S ... [0.00] 2012 BMW 328i E93 C ... [0.00] 2010 Subaru Legacy [0.00]	^ I think this is the whole point! Busting her chops! Very funny. My mother in law would hate the ride and speed - if only I was in the market for one __________________ 2012 BMW 328i E93 \| Deep Sea Blue Metallic - 2015 BMW 328i F31 MSport Sports Wagon \| Alpine White - BMW CCA DelVal
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06-12-2017, 01:46 PM	#21
Captain Unknown GT4 Captain 557 Rep 762 Posts Drives: GT4 Join Date: Mar 2016 Location: EU iTrader: (0)	Haha, how could BMW get the wrong laptime when to marketing the M4 GTS beats me😂 This Is live right now. Oh well did pop them a email, would like some special treats for this one.
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