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      06-12-2017, 12:16 PM   #1
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New BMW M Commercial - Too Uncomfortable: Mothers in Misery

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Latest M Commercial - Too Uncomfortable: Mothers in Misery
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New BMW M ad - "Too Uncomfortable"

See the others in this line of ads:
Too Sensitive: Dribble Forbidden
Too Low: Beach View
Dad Gone Wild




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      06-12-2017, 12:39 PM   #2
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"Too uncomfortable"

*new m5 comes exclusively with automatic and adaptive suspension
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      06-12-2017, 12:40 PM   #3
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Love it, and love the ad series ........

still waiting for the attractive mom's gone wild ad.
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      06-12-2017, 12:42 PM   #4
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Quote:
Originally Posted by IB M View Post
Love it, and love the ad series ........

still waiting for the attractive mom's gone wild ad.
U mean, DAD gone wild?
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      06-12-2017, 01:03 PM   #5
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This whole ad campaign is stupid.
      06-12-2017, 01:19 PM   #6
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How about "Too 1%"? 20-30 yo attractive male with attractive pregnant wife with 5 series, bike, M4GTS all wrapped in a multi million dollar home?
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      06-12-2017, 01:22 PM   #7
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Best of the whole ad campaign so far. Love it!
I have never seen those ads on TV. May be I do not watch enough TV and spend too much time in the M4...
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      06-12-2017, 01:23 PM   #8
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At a time when M-cars are more "comfortable" than they've ever been with iDrive, heated front seats, Harman Kardon audio, and 10+way [power] adjustable memory seating equipped as standard, even vaguely implying that current M-cars are too "uncomfortable" or "hardcore" is just tasteless.

BMW has a sense of humor, but the "TOO _____" campaign isn't that.
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      06-12-2017, 01:25 PM   #9
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Quote:
Originally Posted by Law View Post
At a time when M-cars are more "comfortable" than they've ever been with iDrive, heated front seats, Harman Kardon audio, and 10+way [power] adjustable memory seating equipped as standard, even vaguely implying that current M-cars are too "uncomfortable" or "hardcore" is just tasteless.

BMW has a sense of humor, but the "TOO _____" campaign isn't that.
It is a GTS. Beleive me, your mother or mother in law would not be comfortable in it!
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      06-12-2017, 01:26 PM   #10
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I love this one hahaha
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      06-12-2017, 01:30 PM   #11
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Quote:
Originally Posted by Germanauto View Post
This whole ad campaign is stupid.
anyone remember the ultimate driving machine? no? neither do I... must have been a long time ago
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      06-12-2017, 01:30 PM   #12
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Very nice ad. Love it.
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      06-12-2017, 01:33 PM   #13
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Quote:
Originally Posted by jpdchicago View Post
It is a GTS. Beleive me, your mother or mother in law would not be comfortable in it!
No doubt, but you're misinterpreting the message.

The GTS is already sold out. They're not advertising the GTS here.

The ad is trying to allude that the entire M-car lineup is "too comfortable" through the halo effect that is the GTS.
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      06-12-2017, 01:37 PM   #14
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Quote:
Originally Posted by Law View Post
No doubt, but you're misinterpreting the message.

The GTS is already sold out. They're not advertising the GTS here.

The ad is trying to allude that the entire M-car lineup is "too comfortable" through the halo effect that is the GTS.
You can still buy the GTS.
At last count, 28 new ones on sale on Cars.com. Going fast though. They had 54 of them 3 weeks ago...
I do agree with you though, about the fact that the ad is about the whole linup and not just the GTS...
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      06-12-2017, 01:45 PM   #15
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Quote:
Originally Posted by jpdchicago View Post
Quote:
Originally Posted by Law View Post
At a time when M-cars are more "comfortable" than they've ever been with iDrive, heated front seats, Harman Kardon audio, and 10+way [power] adjustable memory seating equipped as standard, even vaguely implying that current M-cars are too "uncomfortable" or "hardcore" is just tasteless.

BMW has a sense of humor, but the "TOO _____" campaign isn't that.
It is a GTS. Beleive me, your mother or mother in law would not be comfortable in it!
Yeah and we all know that, in real life, he would have picked Mom up in the 5 that is sitting in the garage.
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      06-12-2017, 01:48 PM   #16
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Quote:
Originally Posted by jpdchicago View Post
You can still buy the GTS.
At last count, 28 new ones on sale on Cars.com. Going fast though. They had 54 of them 3 weeks ago...
I do agree with you though, about the fact that the ad is about the whole linup and not just the GTS...
Wow. I was under the impression that they sold out already.
I stand corrected on that.
I guess technically it's "out of production" and not "sold out".

I remember some brand new Frozen & Lime Rock Park Edition E92 M3s sat for a while even after the F8x came out.
Some dealers wait patiently for that one guy to pay the asking price.
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      06-12-2017, 01:56 PM   #17
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So if you watch the first video for this campaign, we are still expecting 8 more videos, right?

Too edgy
Too wicked
Too loud
Too powerful
Too complicated
Too wide
Too slanted
Too bold
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BMW have tapped into this by mirroring typical BMW dynamics and steering communication within the new UKL cars.
You mean massive body roll, a steering system that is not connected to the front wheels, and the engine note played through the speaker system?!?!?!?!
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      06-12-2017, 02:13 PM   #18
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      06-12-2017, 02:27 PM   #19
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Quote:
Originally Posted by Alpine300zhp View Post
Yeah and we all know that, in real life, he would have picked Mom up in the 5 that is sitting in the garage.
Depends how much he hates her lol
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      06-12-2017, 02:37 PM   #20
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^ I think this is the whole point! Busting her chops! Very funny. My mother in law would hate the ride and speed - if only I was in the market for one
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      06-12-2017, 02:46 PM   #21
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Haha, how could BMW get the wrong laptime when to marketing the M4 GTS beats me😂 This Is live right now. Oh well did pop them a email, would like some special treats for this one.

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      06-12-2017, 02:59 PM   #22
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Quote:
Originally Posted by IB M View Post
still waiting for the attractive mom's gone wild ad.
Just go to reddit.
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