Quote:
Originally Posted by mpower3330
It's comical at this point to see the mistakes that BMW is making on basic information about this car. From the very corporate sales pitch introduction of the car in Detroit, the misprinted information, to the mystery behind why BMW USA can't even update their website. It's unfortunate that BMW is handling the intro of this car so poorly because I believe they're working with a great product that their engineering department put together but marketing is "fumbling on the 1 yard line".
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I don't think this is really much different than the launch of the last iteration in '07/08.