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      03-10-2014, 12:41 PM   #75
darkalley
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Drives: Gone- 08 DCT SSII, 2006 SMG
Join Date: Dec 2006
Location: Current: 2014 BMW 4-Series Convert for the fiance w M Package, F150, 06 S2000, 08 911 c4s

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The Ghibli really competes w the CLS, A7 and 6-series Grand Coupe if you speak within the industry. Last month it beat all 3 models in monthly sales. Yes 5-Series and E-class buyers might defect but it's that new class of sedans that the Ghibli targets. For a car that starts at $67k I think it's compelling for the luxury sedan buyer. Let's face it a huge part of the population buys on brand/ exclusivity vs technology. I can't be the only guy that bought their girlfriend/ wife a $3,000 purse based on label only to say "seriously I'm over paying by $2,700"