Quote:
Originally Posted by Next Level Auto Brokers
Hi, I'm Dan!
My user ID for the business is new, but I'm a longtime lurker/member as well on here. Like most of you on the forums, I do a ton of research on every car I purchase and value real feedback from real owners.
In a very short time, I've built up a network of 15 BMW dealers, and I do the lion's share of all BMW deals on a popular leasing forum website. I myself sell 50+ BMWs per month, and I've learned a lot about what works and what doesn't work.
There is a lot of misinformation on this forum that is either anecdotal or a true unicorn deal when all the stars lined up on one particular car buying day.
I hope to clear the air and pull back the curtain on some of the shady ways car dealers try to make money off unsuspecting buyers.
To start:
----5-6% is invoice for BMWs depending on where you live. Dealers do not lose money if they sell you a car under invoice.
----12% is triple-net-zero for dealers just to move a unit. They are losing money on your deal with the hopes of hitting a BMW bonus tier. For some high volume dealers, they must sell over 200 cars that month to get a $500- $1000 bonus on every car sold that month.
-----Flagship money is a hidden incentive to move certain models. It's specific to the production date of the car sometimes. For example, an 2020 M8 built in 2019 has $10,000 flagship compared to a $2000 for a 2020 M8 built in 2020!
Be sure to ask the forum or dealer if there is any flagship money you should be aware of!
For non-M cars, your goal should be 12% off before incentives/rebates AND a base money factor.
Dealers can easily make the discount look better if they mark up the money factor.
[SIZE="4"]ASK AWAY! I'll do my absolute best not to self-promote and keep it educational and fun!
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This is freaking amazing! Thanks for the info!