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I have to agree with most comments regarding the new 4 series/M4 interior. It's just not good enough and really doesn't move the game on. I visited a BMW showroom on the weekend and was disappointed by the overall design and quality of the interior (especially the center console area). It's not very sleek and looks unfinished. The cupholder/coin-tray 'thing' is a real eyesore, and reminds me of something you would find in a SUV rather than a sports/luxury car. The control display is also not well integrated as in other new BMW cars. It's too similar to the interior of the 3 series sedan and quality inside is also not much better than the new VW GTI. I think they really missed an opportunity here and I had hoped that the new 4 series/M4 interior design would have been closer to a 6 series/M6.
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