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Originally Posted by gee-m-w
$7000 was about the jump from a 328i to a 335i. $9000 is about the jump you make when you go from an A4 to an S4.
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I see. You might just want to look-up some M-specific numbers as well. One good data point might be the difference in price between the recently departed 2013 E92 335i M-Sport and 2013 E92 M3, optioned similarly like your F30 335i example. I don't know what the difference is myself, by the way. It may very well be near your 9k mark.
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The M3 engine is being made on a regular 3 series assembly line, nor is it being built primarily by hand. This is actually true of the GT3 engine also - Porsche has added lots of automation to the process. The cost should no longer be $25k-$30k for the engine.
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No doubt there are dozens of places BMW or other companies could choose to lower their profit margins. But that's really a separate topic from what they actually do in practice, which is all that we care about as far as estimating the price they charge the consumer.