Quote:
Originally Posted by tetsuo111
I'm not claiming that Hacker is stating truth or not, nor am in a position to make pronouncements one way or the other about the M product pipeline. Dirk Hacker, VP M Division, is. The article reports Hacker's musings about the near-term future of BMW M technology implementation.
Anything can change at anytime. But come on, even in an academic peer-review environment, the head of an institution is considered a credible source. Furthermore, dilution of the M brand is consistent with the corporate strategy of the past decade.
Sadly I agree with you about the sensational headline. It seems to be the status quo today.
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It would have been believable in a Q&A format, but that wasn't the case.
I guess we'll see come product release.