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      06-19-2012, 12:48 PM   #37

Drives: 328i, 335i, M3, 535i, X5, 36M
Join Date: Oct 2010
Location: OC

iTrader: (3)

Garage List
2014 Ford Raptor  [0.00]
2012 328i E92  [5.00]
2013 X5  [0.00]
2013 335i F30  [4.00]
1990 Toyota Previa  [0.00]
1997 E36 M3  [5.00]
2011 E92 M3  [0.00]
2011 535i  [0.00]
Originally Posted by Bimmeration View Post
eps are for girls. but if the change is bound to happen, people will learn to like it and deal with it.
This is probably true. I met one of the marketing executives at the Drive for Team USA event for the F30 and I asked him straight up, WHY they did this.

He told me because BMW market research suggested they could sell more cars that way because women generally hated the stiffer steering feel and most likely wouldn't let their husbands buy bimmers because they hated driving them.

The way BMW sees it, its a win win for them because wives will say Yes and men just have to suck it up. Woman's world, I just figured it out.