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The survey usually arrives within 3 days of the BMW NA retail registration.
The survey is timed the second it leaves the system.
After 30 days you can still complete the survey, but the System does not score it. It will just appear as a "rant" and no one gives a crap since it doesn't drop the store's score, the salesman's score (or compensation if the payment plan is setup that way)
You should have completed the survey when you were prepared to do it. That's the only real way those work. How can a BMW NA initial satisfaction survey really work if you wait. The GM of the store has a follow up on any negative survey that he completes after your issues are or are not resolved.
I'm not taking sides as I've been there as a SC and as a customer.
Really, your best bet is with BMW NA.
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